The benefits of eating organic food are well known to many. Among the advantages compared to non-organic foods are: they are more nutritious; no pesticides, antibiotics, or synthetic additives are used in its production, which is beneficial for nature and for our health. On the other hand, the quality controls are superior to conventional foods; techniques that respect nature are used in its cultivation; and they also do not contain genetically modified organisms that lead to the loss of genetic variety.
However, there are also certain disadvantages compared to non-organic food. For example, we find that the price of organic products is significantly higher, they are more perishable and in many cases they are not aesthetically pleasing, something very important for a large part of consumers.
These disadvantages, together with the ignorance of the positive influence of organic food, prevent its consumption from becoming widespread. And it is that although in many of the first world countries the acquisition of this type of products is increasing considerably, in the rest of the nations the purchase of ecological products is marginal.
THE CONSUMPTION OF ORGANIC PRODUCTS IN THE WORLD
In this sense, and according to the Research Institute of Organic Agriculture, the largest markets for organic products in 2015 were the United States, Germany and France in that order. The first had business figures of 35,800 million euros, the Teutonic country for its part 8,620 million euros, and the French country 5,534 million euros.
On the other hand, if we talk about per capita consumption, the list changes a lot and in the lead would be highly developed countries such as Switzerland with a per capita consumption of 262 euros per year, followed by Denmark with 191 euros and Sweden with 177 euros. There is a curious paradox that the countries that consume the most are not the ones that produce the most, and that is that in 2016 Australia (with 22.7 million hectares), Argentina (with 3.1 million ha) and the US (with 2.1 million ha). They also highlight ambitious plans such as that of Bhutan to only allow organic farming.
Organic farming has a great future and the volume of business is expected to grow by 14% between 2017 and 2021. Many farmers can benefit from this trend since on many occasions organic farming is linked to fair trade. Even today, thanks to platforms such as 1and1's, direct trade with the end consumer is possible, thus eliminating unnecessary intermediaries.
This can be key in the well-being of farmers since in many cases their profits are diminished, among other things, by the long chain of intermediaries that exists until the final consumer. Such is the case of potato production, in which farmers are forced to discard them so as not to sell at a loss.
One of the first successful cases of selling fruits and vegetables online is that of the Naranjas Lola website. In addition, this page encourages the consumption of kilometer 0 food. This type of food is not sold in the same region where it is produced, thus avoiding emissions derived from its transport. This trend together with organic farming are vital to improve the environmental alarm situation on our planet.