The great Italian fashion brand will abandon the use of fur in its collections from 2018. The remaining garments will be auctioned.
According to the statements of the president of the firm, Marco Bizzarri, the decision will take effect from the spring-summer 2018 collection, and added regarding the union of the firm with the Fur-Free Alliance organization: creative (Alssandro Michele) we wanted someone who shared the belief in the importance of values ”, this implies that he will not use mink, coyote, fox, rabbit or raccoon fur.
The decision shows the evolution of the firm adapting to the new values of sustainable development. In addition, the proceeds from the auctions of Gucci's latest fur garments will be donated to the animal rights organizations Human Society International (HSI) and LAV (Italy).
In any case, Gucci's decisions are not exempt from the logic of commercial interest. He has seen the grain to be able to carry out his modern and controversial collections of baroque surrealism, with large pieces inspired by exotic skins. The firm bets on the latest technology in the emulation of leathers for its designs and revolutionize the fashion sector in terms of sustainability.
“Being socially responsible is one of Gucci's core values, and we will continue to strive to improve the environment and wildlife. With the help of HSUS and LAV we are excited to take this step and we hope it will help inspire innovation and raise awareness, changing the luxury industry for the better ”, said the president of the firm about the decision.
Other fashion brands
Armani, already announced in 2016 that it would not include more furs in its collections. So did Hugo Boss and Stella McCartney. The British designer's firm is today focused on sustainable fashion, and has not used animal skins, leather, or silk for its designs, nor does Patagonian wool since 2015 after seeing a video of the animal organization PETA in the one that showed the conditions in which the animals lived on the farm that provided material to your brand.
Environmentalists, key to change
Thanks to the strong pressure exerted by environmental groups, defenders of animals through their protests against the use of fur and animal abuse in the fashion industry, today big brands like those mentioned are raising awareness and changing their policies about where the skins come from.
With information from: