The way most of the items we use around the house are sold are proof of how important it is to start thinking about the planet. Products that generate CO2 and pollute, packaging that is not recycled or excess materials in packaging are some of the problems in the home environment.
Mirjam de Bruijn, a graduate of the Design Academy Eindhoven, is a young Dutch woman who put herself into shaping Twenty, an idea that would significantly reduce packaging and transport emissions by eliminating water from packaged products.
To complete this idea, which she developed in the thesis she presented to the Dutch academy, the young woman proposes a brand for the sale of the remaining 20% of each product. Thus, De Bruijn advocates marketing the base of shampoo or detergent for clothes or dishes in solid form, for example in capsules.
With this, when the consumer purchases the product, much smaller than the one currently sold, the only thing they would have to do to have a shampoo or detergent would be to mix it with water. "Once at home, it would be just a matter of turning on the tap and mixing well," explains the young woman on her website, where you can also see the liquid capsules and pills that she proposes.
Just by applying the innovation described and, of course, by stopping packaging and transporting around the world amounts of water that are not necessary for products such as those described, the reduction of polluting emissions (CO2) into the atmosphere would be significant. "Instead of five planes, one would be used" to ship the same amount of product, he illustrates.
In the line of moving towards more responsible consumption, Mirjam de Bruijn also advocates marketing these concentrated products in recycled cardboard or cardboard packages. With this, advantages would continue to be added; in this case to save on the use of the plastic with which a large part of the shampoo or detergent containers are made.
With Twenty, the young woman seeks to "awaken consciences and activate consumers so that, one day, this concept will become the standard for household products"
This idea that could be extended to other types of products to have an unquestionable impact on reducing CO2 emissions is just that, an idea. However, Twenty aspires to become an example for the industry that also shows that being more sustainable does not always have to be difficult to achieve.
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