Mark Ruffalo is making the most of his time in the greater Atlanta area, both in and out of theaters. While filming his roles as Bruce Banner and Hulk for Avengers: Infinity War at Fayetteville's Studios Pinewood (and the Fairlie-Poplar Historic District) this summer, the Oscar-nominated actor, Bernie Sanders follower and lifelong environmentalist He has also been seen hugging sea lions at the Georgia Aquarium, representing the Braves and clowning with his co-stars, Black Widow (Scarlett Johansson), Iron Man (Robert Downey, Jr.) and Doctor Strange (Benedict). Cumberbatch). However, Ruffalo's latest presentation focuses on a different group of superheroes at ATL: local community leaders working for a clean energy future in one of the most energy-consuming and car-intensive cities in the country. .
In front of an intimate audience at the Plaza Theater, Ruffalo launched # ATL100, a multi-week media campaign to raise awareness of the city's recent commitment to achieving 100 percent renewable energy by 2035. At the sponsored two-hour event by the Solutions Project, a non-profit organization co-founded by Ruffalo to encourage business and community partnerships for the use of wind, water and solar energy, Executive Director Sarah Shanley Hope joined Stephanie Stuckey (Director of Resilience at the Atlanta Mayor Kasim Reed) activists Shan Arora, Yomi Noibi, Amelia Shenstone, Becky Rafter and Dr. Joyce Dorsey.
Ruffalo surprised the five Atlanta leaders with posters of superheroes featuring their own faces, and revealed an animated ad about the # ATL100 campaign that will screen this fall along with trailers in select Atlanta theaters. While the city of Atlanta benchmarks for # ATL100 draw closer as the project takes shape, these initial announcements solicit donations, social media engagement, and activism through grassroots groups like the Southern Alliance for Clean Energy and Sierra. Club.
Ruffalo says he hopes # ATL100 sparks climate action and honors the legacy of Martin Luther King Jr.'s Beloved Community concept by emphasizing equity at all levels of energy distribution, consumption and conservation.
"This work is inspired by the words, teachings and actions of Dr. King," says Ruffalo, backstage after the event. “I have always viewed [environmental activism] as a continuation of the social justice movement. With Solutions Project, we want to empower frontline communities to break free from energy dependency systems. “In most cities (and especially Atlanta), that dependency could translate into a need to provide energy and transportation options that do not marginalize populations that cannot afford gas-guzzling cars and yet have few public clean energy options. That trap "may amount to a kind of environmental racism," says Ruffalo.
Even though he's kept busy portraying complex Broadway tracks, robust comic book icons, and lovable Everyman characters, Ruffalo isn't a fan of celebrities. He recently participated in the “March White Supremacy to Confront” after the tragedy in Charlottesville, and has been active in the anti-fracking movement, political campaigns and environmental issues for decades. Amid recent natural disasters and the announcement that the United States would withdraw from the Paris Climate Agreement, Ruffalo says other celebrities - and additional cities - are coming out of the lumber industry to join the cause. Atlanta is one of 27 cities that made the 100% renewable energy commitment in early 2017; now 150 cities are involved. The next step is to take the proclamation project into action.
"It's happening here in Atlanta," says Ruffalo, "because this job requires agitators [like the afternoon honorees] and other people who are willing to step out of their comfort zones and lead the way."
Original article (in English)